Magazine pitches/Magazine concept development
Direct Line and Thames Water were looking to communicate their product offerings in a more detailed and emotionally engaging way. Seven Squared turned to Alison Ali Unlimited to come up with winning magazine concepts for both companies. These major pitch wins catapulted Seven Squared into the big agency league.
Waterstone’s was looking to revamp and refresh its magazine Books Quarterly, sold to book lovers through its nationwide stores. Alison worked with Seven Squared to develop a new concept, look and feel for the publication, increasing the depth and breadth of its fiction and non-fiction coverage.