Swarovski CRYSTALLIZED™ branding Swarovski CRYSTALLIZED™ press release Swarovski CRYSTALLIZED™ brochure Swarovski CRYSTALLIZED™ press release

Images courtesy of Swarovski

Swarovski

Press releases/Retail brand development

Swarovski is the world’s top producer of precision-cut crystals for interiors and fashion design. The company approached Alison Ali Unlimited to create high-quality press communications for a broad spectrum of its business, encompassing fashion and design collaborations, international design launches and exhibitions, fashion shows, trend predictions and product innovations.

Recently, we immersed ourselves in the launch of its new luxury concept stores in London, New York, Shanghai and Vienna, for which we developed (and continue to produce) the branding and advertising copy as well as texts for brochures, point of sale signage, online and in-store communications.

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